Published by Paul Thompson | Fact-checked against peer-reviewed sources | Updated March 2026
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VITA COACHING PROGRAM

Revenue Engine — Pricing & Service Breakdown

VITA has the warmth of a $200/month human coach, the 24/7 availability of a $20/month chatbot, the certified knowledge of a specialist, and features nobody else has — the team, the research panel, the phone calls, the supplement sales. She's not competing with any of them. She's a new category.

VITA STARTER
$24.99 /month
On Sign-Up
  • Free initial consultation with VITA (mini-session)
  • Structured intake assessment — health history, lifestyle, goals
  • Prequalification form completed before first session
  • Personalised basic protocol built from assessment
  • Own client file created — VITA remembers everything
Basic Protocol Includes
  • Sleep recommendations based on answers
  • Nutrition guidance — what to eat, avoid, meal timing
  • 3-5 supplement recommendations (with buy links)
  • One focus area (energy, sleep, stress, weight, brain fog)
  • Simple daily habits — morning routine, hydration, movement
Weekly Check-In
  • Personal message every week — not a template
  • Client responds, VITA adjusts if needed
  • Progress tracked in their file
  • If something's off, VITA flags it
Email Support
  • Email vita@ anytime
  • Response within 24 hours
  • Protocol questions, supplement timing, general health
  • Not unlimited coaching — questions and guidance only
Not Included
  • No phone calls with VITA
  • No live sessions after initial consultation
  • No custom protocol adjustments
  • No research panel experience
  • No progress scoring/dashboard

$24.99 is impulse-buy territory. Weekly check-ins keep them engaged. Supplement links generate affiliate revenue on top. After 4-6 weeks of results, VITA suggests Premium.

VITA PREMIUM
$49.99 /month
Everything in Starter Plus
  • One 30-min live session per month with VITA
  • Split-screen — VITA talking + research panel
  • Billy pulls up files and research during session
  • Session recorded, summary emailed after
Custom Protocol
  • Fully personalised — not a basic template
  • Multi-domain: sleep + nutrition + supplements + exercise + stress
  • Adjusted monthly based on progress
  • VITA explains WHY — shows the research
Fortnightly Check-Ins
  • Twice a month — one live session, one detailed message
  • Wellness score tracked and visible
  • Progress compared to starting point
Priority Email + Supplements
  • Same-day email response
  • Follow-up resources, articles, protocol PDFs
  • Specific brand, form, dose, timing for each supplement
  • Product cards shown during consultation with buy buttons
  • Interaction and contraindication checking
Progress Dashboard
  • Wellness timeline with visual chart
  • Protocol history — what was tried, what worked
  • Supplement stack with reorder links
Not Included
  • No phone calls (Elite tier)
  • No unlimited sessions — one per month
  • No personalised meal plans
  • No wearable data integration

The jump from $24.99 to $49.99 feels small for what they get. One human coach session costs $150-300 — they're getting monthly sessions for $49.99. Live sessions are where supplement affiliate sales happen.

VITA ELITE — COMING SOON

Phone calls, unlimited sessions, personalised meal plans, wearable integration, the full experience. Price TBD.