90% of People Take the Wrong Probiotic Strains — Are You Wasting Your Money?
90% of People Take the Wrong Probiotic Strains — Are You Wasting Your Money?
The global probiotic supplement market is worth $77 billion. Most of it is snake oil with a nutrition label. Not because probiotics don't work — they absolutely do. But because the industry has figured out that consumers don't understand strain specificity, and they exploit that ignorance every single day.