# Cold Showers: Hype or Health?

Published March 2026 • 5 min read
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### Key Takeaways

- Cold exposure increases norepinephrine by 200-300%
- It activates brown fat which burns calories for heat
- Mood and energy benefits are well-supported by research
- Fat loss claims are mostly overhyped at practical doses

Cold plunges, ice baths, and freezing showers have exploded in popularity thanks to Wim Hof and Andrew Huberman. But beyond the influencer hype, what does peer-reviewed science actually say about deliberate cold exposure? The answer is nuanced — some benefits are real, others are exaggerated.

## The Real Benefits

The strongest evidence for cold exposure is its effect on mood and alertness. Immersion in cold water triggers a massive release of norepinephrine — a neurotransmitter that increases focus, attention, and mood. Studies show levels increase 200-300% and remain elevated for hours. This is why people report feeling incredible after a cold plunge.

Cold exposure also activates brown adipose tissue (BAT) — a type of fat that generates heat by burning calories. Regular cold exposure increases BAT volume over time, improving metabolic flexibility. There's also evidence for reduced inflammation and improved immune cell circulation.

## The Overhyped Claims

Despite the brown fat activation, the actual calorie burn from practical cold exposure is modest — perhaps 100-200 extra calories from a cold plunge session. Claims of dramatic fat loss from cold alone are not supported by the research. You'd need extreme, prolonged cold exposure to meaningfully impact body composition.

The claim that cold exposure dramatically boosts testosterone is also poorly supported. While there's a temporary spike, it's small and short-lived — not enough to affect muscle growth or body composition. Similarly, claims about cold 'resetting' your immune system are overstated.

## How to Use Cold Effectively

For mood, energy, and resilience benefits, 1-3 minutes of cold water immersion at 50-59°F (10-15°C) is the evidence-based sweet spot. You can build up gradually starting with cold showers. The discomfort is the point — your body's stress response is what drives the benefits.

Timing matters: avoid cold exposure within 4 hours after strength training if muscle growth is your goal, as it can blunt the inflammatory signalling needed for adaptation. Morning cold exposure is ideal for the alertness benefits. Consistency beats intensity — regular brief exposures outperform occasional extreme ones.

#### Who Is This For?

Anyone interested in evidence-based longevity strategies, health optimisation, and understanding the latest research on ageing and healthspan.

#### Consult Your Doctor If...

You are pregnant, breastfeeding, taking prescription medications, or have a pre-existing medical condition. This content is educational and does not replace professional medical advice.

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Medical Disclaimer: This content is for informational purposes only and does not constitute medical advice. Always consult with a qualified healthcare provider before starting any new supplement or making changes to your health regimen.

#### Sources & References

1. European Journal of Applied Physiology - Norepinephrine Response to Cold
2. Huberman Lab - Deliberate Cold Exposure Protocols
3. Cell Reports Medicine - Brown Adipose Tissue and Metabolism
4. Journal of Strength and Conditioning - Cold Water Immersion and Recovery